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SXSW 2017: Location is the new tech trend

The annual conference that brings together startups and consumers in Austin, Texas until the 19th of March has introduced us new businesses that could rocket to the moon soon. Among the stars of this edition of SXSW 2017, we could highlight Seek and Zippyspot.

Seek has a geolocation system combined with augmented reality, in a similar way to Pokemon Go, to approach the brands that want to interact with their users when they are in a certain location. This means that stores can place an icon or an animation on a determined street to provide interaction between brands and their users. On the other hand, Zippyspot, is a location app that connects restaurants, bars and stores with customers nearby to attract them with coupons and discounts. In other words smartphone replaces the PR person handing over the flyers.

More companies are using location services to offer added value to their customers, for instance Here is another startup spotted at SXSW 2017, that uses a bunch of traffic data to predict the best routes for transport companies, such as taxis, cars or trucks, or even to find probable parking spots free at certains times in various streets.

In Europe we can see a few successful startups that are nailing it right now: Witrac uses its technology to track specific vehicles in the Ford Almussafes car park. Finding an automobile in record time seems simple in a car park, but given that they have parked thousands of cars in the same area, it is very difficult to find an specific one. For instance, Fiat announced a few years ago that they use drones with camera to fly over the cars parked and search for specific ones in their fabric in Turin. However, Ford posed new problems as it is a closed space.

The Witrac founders Pons and Ferrer, devised a set of sensors and connected them to a mobile geolocation system. Without cables it is fast and effective. Their business is basically industrial connectivity that can be transferred to other fields in which they are working, such as, finding defibrillators in a hospital. Witrac has only 8 employees and are developing a real time system that is solving the problems of big players.

Where to place your new business or to buy a real state is another successful pattern we are seeing recently in startup fields like Measurence, a company that analyses data from different location systems to draw a landscape of movement in a city and know exactly how many people walk daily in an specific area. Their founders wanted to use technology to analyze urban traffic and sell the data to companies that are going to place a new sucursal or office in a new city. Specifically analytics in – store to track the behaviour of consumers is the business of the successful startup Proximus.

Location for people

We can disguise many different uses of location systems, whether they are business driven or connect directly with the consumer. We believe that nobody wants to be located at all times, or by everybody.

This is why we came up with Wave Application. Today, with 8 million downloads, it keeps on making it easy and fun to find your friends by sharing your live location on a map only with the people you choose. We have already facilitated 60 millions of meetings and there have been more than 260 millions of Wave sessions around the world. It’s 2017. If we are constantly moving, why should meeting up be so complicated?

Workput fitness app

Did you hear about this one? Top 5 Fitness apps

Some of us we have not signed up for the gym, or even worse: we did sign up but we hardly know the way there 😀 Therefore, we can suggest other ways to exercise to get in shape this year. Among countless apps on the market we chose a list of the most interesting and coolest, so that the procrastinators no longer have an excuse. Here are the most innovative apps for fitness with virtual reality, artificial intelligence and social networks:

Zombies, Run!

 

For those who hate sports because it makes them feel bored, the solution comes hand in hand with Virtual Reality. There are several apps that are taking advantage of the ‘gamification’ to introduces it into the daily routine of people and give vent to the tremendous innovative effort suggested by this format. Would you be able to exercise if a zombie panda kept chasing you?

Zombies, Run! uses scenarios created specifically for virtual reality goggles with the intention of getting yourself involved in an interesting history through your headphones. Once you start running and listening to the story, you can see yourself climbing fences and running to to survive. It may sound slightly spooky, but this app has already three million downloads worldwide. With each update, the number of scenarios increase so you never get bored.

Virzoom

 

Following with the Virtual Reality to exercise, another app that we found interesting is Virzoom. The app takes advantage of a real machines such as a bike, to immerse yourself in a story and make you protagonist of it realistically. It presents a wide range of situations such as a city defended from the dinosaurs. For the next version they will release a parkour scenario to let you jump on the rooftops of your city. Impressive.

Vi

 

If you are one of those who enjoy exercising but don’t know how to do it correctly, it would be best to hire a personal trainer at least in the beginning. Through Artificial Intelligence, the creators of VI have developed an app that controls the data of your exercises to guide you step by step, let you rest when you need to and create a personalized exercise plan for you. Vi is a personal trainer who lives right there in your harman Kardon headphones, that come in a bundle with the app.

Moov

 

Another personal trainer who uses artificial intelligence is Moov, but with the main difference that it uses a wearable device to control more exercise data, such as beats, steps you are giving or rhythm. Once you collect data from your smartwatch of your daily performance, you can adjust the intensity levels of the application to suit your needs. We really liked how complete the app is:  running, swimming, cycling, boxing, and timed workouts. Each has the option of creating an exercise table and saving your evolution.

Daily Mile

Fitness app daily mile
Daily Mile

Daily Mile is an application and social network with exercise tables for all levels that you can easily do at home. It has tips, daily exercise plans and tips that you can use and share with your friends. The best part, however, is the social network that allows you to share your workout routine with your friends and followers. You can bring out your competitive side and let others know the effort you are making, and even share it directly on Twitter post…to show off or to get motivated 😉

Last but not least, if you are not planning to do sports “solo” – open a wave and meet up with your friends to go running, mountain biking, surfing… – or to have that one beer after getting all fit.

Video 4K, long battery life (finally) and the comeback of the legendary Nokia 3310: the best picks right from the MWC17

Mobile World Congress has started in Barcelona stronger than ever, with more than 2000 exhibitors and 100.000 expected attendees. The light presentation of Samsung, that has introduced only two new tablets and a new version of Oculus glasses, makes it easy for the rest ;).

There are, for example, Sony Xperia Touch, a projector that allows any surface to be converted into a touchpad, unbreakable phones and the Nestle coffee maker connected to the Internet, to explore. With so many surprises around us, the World Mobile Congress has re-established itself as the most important event in the world of mobile technology, so without further delay, let’s go to the most important: which mobile phones you will carry this year in your pocket.

The beast: Sony XZ Premium

The manufacturer of sensors and lenses Sony introduced the smartphone with the highest resolution in the world: its Sony Xperia XZ Premium records video on 4K with his 19 MP camera and has a full color screen HDR 4K that will turn any of your videos into an authentic piece of art. The camera has a predictive option to take pictures automatically when it detects movement around. To process quickly such quality, it carries the most powerful processor of the moment, the Qualcomm Snapdragon 835, with 4GB of RAM.

The smartphone comes in black and has 5.5, inches screen, a powerful battery life and has the fastest connection to Internet in the market.

Middle class smartphones

Lenovo is attracting a big part of the cake with two new smartphones Moto G5 Plus and Moto G5, a 5.2 and a 5 inches smartphones that come with 13MP camera, high processor and a great battery life that allows you to have a 6 hours working phone after just 15 minutes of charging.

Nokia is back! The Finnish manufacturer wants to conquer us again after the famous fiasco we all know a little too well. The three new smartphones are built by its subsidiary HMD, also Finnish, and carry the latest version of Android, displayed natively on the phones, something that shows that both companies are working side by side.

Nokia 6 is a 5.5. inches smartphone with 18MP camera and a strong processor Qualcomm Snapdragon 430. On the other hand, Nokia 5 and Nokia 4 come in a 5 inches shape with 8 MP camera and a lighter processor.

The legendary Nokia 3310 is back

Nokia brings as a gift for fans the return of the mythical 3310, the best-selling phone in history with 120 millions of terminals worldwide. The new version comes with colourful tactile screen, a simple menu to call and receive calls and of course: the snake game. Sadly, it only works with 2G frequency, specifically uses 900 MHz and 1800 MHz frequency, an old network that is still prevalent in most of Europe and Asia but does not work in the US, Canada, South America and Central America.

Carnival Tenerife 2017

That time of the year: Find the top 5 destinations for carnivals

Do you want to have fun for a while without thinking about the multiple everyday problems? Forget for a moment the social differences, political problems and feel the joy of meeting new people? What you should do is to go celebrate the carnival! We have shortlisted the best options to offer you a getaway and enjoy the arrival of spring with your friends.

Carnival of Rio de Janeiro

Carnival Rio de Janeiro 2017
Carnival Rio Janeiro org

Carnival was taken by the Portuguese to Brazil in the middle ages. It was a popular party of polkas and waltzes over the first years. However, the African influence in the Brazilian culture and the birth of samba as a popular dance have made the Brazilian carnival an unique blend of artistic styles, dances and percussion instruments that can not be compared to other party places in the world. This carnival is the most crowded, therefore it takes place in several districts of the city simultaneously. It culminates with a contest of sambas of the best schools in the world in which they reward both the fantasy and the design of the carriages and parades.

The carnival lasts for 4 days, although parallel celebrations can be seen throughout the whole month. What you need to do is book the tickets in advance and if you feel ready, sign up to dress up and dance with the locals, they are glad to involve participants. Ipanema, Santa Teresa and Copacabana are the places to be!

Carnival of Venice

Carnival of Venice 2017
Venezia carnevale org

Hiding under a mask and dancing with strangers to the sound of seventeenth-century music is one of the features of the most picturesque and magical festival of all carnivals. The Italian rogue spirit can be seen in the numerous shows that are held in the city and over its canals. Often dealing with social issues, politics and the stars of the moment with a mocking and irreverent touch. Wearing masks once a year allows people to forget social classes and immerse themselves into society. A baker could dance with a beautiful noblewoman or with his neighbour, without ever revealing his real identity.

The Carnival of Venice this 2017 begins on February 18 and ends on February 24. All you need is a mask from a craft shop, a costume and start your tour around the square of San Marcos, from where most of the shows begin. At night you can join one of the numerous dances and on Sunday, February 26 you can not miss the eagle flight.

Carnival of Rumšiškės

 

Carnival of Rumšiškės
Carnival of Rumšiškės

Rumšiškės is one of the most peculiar carnivals in the world, as it is celebrated in a winter climate, surrounded by a blanket of white snow in Lithuania. It is a very sportive holiday in which you can see people from all over the world bathing in icy lakes, doing canoeing or ice skating near the city hall, the main venue for carnival shows. Its parades and horse-drawn sleigh rides are famous in eastern Europe and it culminates firing a giant witch to celebrate the end of the Winter. All you need to carry on is a good winter coat, a costume and enjoy the delicious pancakes and hot wine to cope with coldness. It starts on the 20th of February and finishes the next 28th.

Carnival of Santa Cruz de Tenerife

Carnival Teneride 2017
Tenerife Carnival org

Latin rhythms can only be felt in the Canary Islands and Tenerife is the cradle of carnival in this part of the world. We can see handcrafted costumes, mockery of public figures and shows that do not care about anybody’s sex or age.

In this edition of 2017, the carnival of santa Cruz de Tenerife lasts all February and most activities depart from the street Avenida de Francisco La Roche.

All you need is a swimming suit to enjoy the beach in the morning and several costumes to participate in the various competitions that take place during carnivals. You can meet people from all over the world and also mix with the locals, well known around the world for their sympathy.

Carnival of Goa

Carnival of Goa
Goa Turism

The only region of India that celebrates carnival is the city of Goa, and it does it all over. To this party of pagan origin and later Christian is added the Indian tradition for the celebrations in group, the dances and the colourful shows. The spectacular scenery, the beach and the climate of the city make it possible to stay almost all day in the street enjoying the outdoor activities. String instruments such as guitar and percussion set a fast and lively rhythm during the days of the party. It is a city that smells like curry, freshly caught fish and the local liquor, Feni.

People are delighted to have tourists joining them and you do not need any tickets or presentation, just your desire to enter to learn to dance. The only thing you need is to book the accommodation with advance because it is a very busy city. You can get a costume in one of the many local shops if you don’t know how to dress up. It begins on February 25 and ends on February 28. The main scenarios are the districts of Panjim, Mapusa, Margoa and Vasco da Gama.

If you have decided to go and your costume is supreme, your friends won’t be able to recognise you 😉 To get back together, open a Wave. 😎

Girl travelling find friends with app

Did you hear about this one? Top 10 travel apps

The only thing you can buy that will make you richer is travelling so if you are lucky enough to have a getaway soon we shortlisted the best travel apps on the market and the new trends worth keeping on mind. With so many apps on the market, the choice was everything but simple, however, we wanted to test them ourselves to focus on those that are really useful, before filling the smartphone with more apps to be deleted soon. So without further ado, these are the apps we recommend:

READY: Before you go

Minube

Minube app travel
Minube

This startup was originally launched in Spain and has become popular worldwide after being featured regularly on Google Play. It is a social network with pics and short descriptions of every single spot in the world worth seeing, contributed by the travellers themselves. Its design is very simple and makes it easy and quick to get an overview on your destiny and also to share your experiences afterwards. The best part: you can also save the cards to check them offline! If you do have data, Minube will track your route to display the recommended spots around you. Free download for iOS and Android.

Airline Baggage

 

travel app
Airline Baggage

We took the plunge and tried this new travel app with great potential! It calculates if your luggage fits with the restrictions imposed by your flight company. Should I pay an extra for my handbag or is it included? Can I take my ski equipment for free having an economy class flight ticket? All your doubts will be solved in a minute overviewing the restrictions of the most common flight companies on Airline Bagagge. We love the UX! Get yours for free on iOS and Android.

Skyscanner

App travel skyscanner
skyscanner

Europe is a great continent to fly for cheap and peep into different countries due to small distances, and Skyscanner is one of the best price comparators to do so, although it works worldwide. This app will find you the cheapest flights at any time. Introduce your route and it will spit out the best offers from flight and travel companies. Select one and it will redirect you to the official page to purchase your flights with no intermediary costs. This travel app has more than 10 millions of users and there are updates every few minutes to ensure the best deals. Free for iOS and Android.

STEADY: On your way

Btrfly

App travel to find people in the airport
btrfly

How cool is it to be all excited about getting into the plane and meeting someone who shares the same illusion? What if you can actually easily make a new travelmate or find a new friend? Btrfly connects people in the waiting rooms of the airports to break the monotony and enjoy a nice coffee and chat before the departure. What we love is that is super easy: you just drop a few lines about yourself, introduce your flight and airport and the app will connect you to other passengers waiting nearby. Free for iOS.

Flyover Country

Travell app
Flyover Country

Whoever said that the trip starts at the moment you leave home was absolutely right! Now you can enjoy every step in your trip with this Flyover Country. You will discover what is under your feet, whether is a mountain range, a city or even well known monuments that you are flying over. What is truly spectacular is that it combines hundreds of databases, including Wikipedia, to show you the history of the spots on your route. All you need to do is save your route before you get on board and the app automatically downloads the information to display it on flight-mode. Free for iOS and Android.

GO: On your destiny

Moovit

Moovit travel app
Moovit

Moovit is a must-have app that combines all the transport options to help you move around in a new city. Did you know that if you walk five minutes to that tram stop instead of going to the underground it will save you half an hour of your precious time abroad? Or that if you take two metro stations on that line and then take that bus you will be there in 15 minutes? The maps and timetables are very precise to help you arrive easy and fast. Also, it brings you updated information about strikes, closed roads and traffic jams. Feels like a native with Moovit. Free for iOS and Android.

Wave Application

Find friends app wave application meet app
Wave Application

Wave Application is a geolocation app that was created to share live location between friends. While travelling with more people, you rarely all want to do the same thing: while others love sightseeing, others want to go shopping or to the beach. With Wave you don’t have to worry about it in a strange city; just open a group Wave and you know where your travel buddies are. When you get hungry (or thirsty!), just chat with them in the app and set a meeting point in the real time map! Simple and easy! Free for iOS and Android. 

XE Currency

XE CURRENCY converter money
Xe Currency

Keep in mind how much you are spending, even if your pocket is full of money that seems unreal and strange. XE Currency will display you the current exchange rate of any currency in the world in just a few seconds. It also works without internet, keeping the latest value displayed while connected to Internet. Very useful and simple, a handy tool to carry on abroad. Free on iOS and Android.

TripAdvisor

travel app comparator Tripadvisor
TripAdvisor

If you were already wondering, we actually have some applications to ensure you a delicious local menu in every place you visit. If traveling is eating Tripadvisor is the most complete social network in the world to find the ideal restaurant, call and book directly and place it on the map. It also reviews hotels, apartments and monuments. Every time you are hungry, trust the opinions of thousands of people who have been there before you and who have enjoyed the day with a good meal. Free for iOS and Android.

Airbnb

travel app airbnb rent apartment app
Airbnb app

Airbnb was once a website to find cheap accommodation by looking for particular houses that were rented on holidays. Today it’s a worldwide network where you can find a palace or an igloo to rent for your holidays, as well as a cosy apartment on the city centre of Paris. Anywhere you go, Airbnb connects you with hosts around the world to show you the best choices to sleep and feel like at home. Its reviews of thousands of previous guests will actually avoid you to have any trouble. It is free for iOS and Android

If you feel like going to a hotel, the biggest market to look for it, is Booking, another must-have app for travelling around the world. It is free for iOS and Android.

Now you’re all set…have a blast discovering new spots and new people!

Couple in love

Stay at home, go to a party or have a romantic date… How will you spend Valentine’s Day?

Valentine‘s Day is here, again, and there are plenty of plans you can do to enjoy these very cheesy days. Whether you are single or not, let yourself be carried away by the wave of celebrations and enjoy the day in your own way. If you do not know very well what to do, here we have the most typical stories of Valentine Day to mood you up 😉

Stay at home

Love is all around at the Social Media, the city and even on your Spotify recommended list. Some people don’t enjoy this day and believe it is just another festive pushed by big corporates to increase sales. Others are single and can’t even bare the idea of leaving their houses to face all that exaggerated love all over. Actually, this year it’s just a normal Tuesday so probably you might just like the idea of being at home, cooking something delicious or ordering a pizza and watching a nice film. If you invite around some other friends who share the same feeling, you can end up having a great time. Who said love is only for couples? A good friendship will accompany you during the whole life and most of your best memories are made with friends. In fact, there are countries where 14th of February is a celebration of friendship, not relationship.

Go to a single party

Are you single? If this year you have decided to give your best and go for a night out with your single friends, Valentine’s night is perfect for meeting single people who want to have fun. There are a lot of themed parties all over the world to celebrate friendship and the singleness, maybe most of them with an idea to end the last mentioned ;). Put on the right playlist with your favorite tunes, maybe watch a Youtube tutorial about how to get ready and get the tickets for the party. Maybe you are lucky, maybe not, but chances are high to have a pretty hilarious night.

Romantic date

Are you ready to live a dreamy Valentine’s Day with the love of your life? If you are one of those who follow the wave and you are going to spend Valentine‘s Day with your partner, there are a few ways to have a perfect date. You booked a table in a restaurant, bought some roses and are getting ready to celebrate love. Beautiful. Although the perfect date does not exist and it is possible that you will be late as 60% of our Spanish users have reckoned. Be smart and download Wave to share your location with your partner and head to the restaurant. Even if one of you is late, you can see each other on a live map so it’s more fun and ensures that you do not miss out the evening. Or have fights 😉

At Wave we believe this is a perfect day to celebrate with the people you actually love, those who would follow you until the end of the world and those to enjoy a late conversation about every detail of your life. Making memories with the people you love is the best way to spend any night of the year, specially the one that celebrates love. Bring your people together and enjoy Valentine’s Day.

Friends together sefie

From B2C to H2H: Are the brands you love “humanized”?

At Wave Application we love robots, however, we ran away from automatised marketing to interact with people. From the very beginning (2014), we have focused on learning from our users, from what they say they need and based on that, we have built a product that is changing the way millions of people find each other daily in more than 150 countries.  

Marketers are living a golden era where technology offers us new techniques to optimize work and measure almost anything: behaviour, sales, downloads or tweets just to name but a few. This is what we call Business to Consumer Marketing. As a result of this approach, we have generic landing pages, massive promotions, flat communication on social media and with little interaction.

A few years ago and since new technologies are giving users more power to say out loud their opinions and take decisions, some of the companies, like us, are looking for new ways to interact in a friendlier way. This is what we call Human to Human marketing, H2H, a concept that makes clear that communicating with our users and understanding their feelings is essential to create an amazing product.

At Wave we have built our application based on our users’ feedback, we have developed features to improve our user experience and we enjoy talking to them day and night. Really! And it’s giving the results we were looking for! So, how can you implement H2H marketing? We listed down a couple of tips:

First listen

There are loads of tools that allow you to be all ears. You can use Facebook and Twitter scanning technologies, ask people via polls which are the things they like/dislike when they are about to use a product. After that you can start building your product or giving it a new approach that makes it unique, cool and useful.

Be empathetic

Are you up to date of what your customers think? Do you share the same values? Great! Then use some of them to reach out. Some brands have positioned themselves directly against Trump’s measures, such as Starbucks, that offered 10k job positions worldwide to Syrian refugees. It does not need to be a political issue, just find something that really connects you with your audience.

Connect people

Connecting with people is the greatest and the most rewarding part of marketing. We love the fact that our wavers send us images from their vacations using Wave, they write comments, private messages, posts on Twitter or Facebook, questions/doubts and of course, they like the original contents that we create for each one of them. We treasure those pieces of communication, because being an app that has heavy traffic of daily active users all over the world, those are the rare moments when we can truly enjoy almost real-time interaction.

Be inspirational

We are constantly seeking to improve the quality of our lives and take countless of decisions in order to do so. We download dating apps to find the love of our life, we download sport apps to get fit for the summer and we download language apps to have more knowledge.

If your product is great, it can be used for great things. At Wave we believe in the real moments: in making memories with our loved ones. We don’t want people to stare at their mobile phones; we want them to forget about digital relationships, arrive sooner and have the time of their lives. Need some ideas? To elevate yourself, take a quick look at the latest ads campaigns of Under Armour.

Tell a story about yourself

Stand up and speak out – tell the world what makes you different. The stage is for everyone. You can watch on this link one of our pitches from the last summer.

How are you applying Human To Human Marketing? Drop us a line and tell us your ideas!